SKYCINEMA
An open-air drive-in cinema in the vibrant capital city of Baku, offering a unique entertainment experience. Joined the project in its second year and successfully turned it around from losses through engaging social media content.
Date
December 2023 - August 2024
Role
SMM, Content Creator, Graphic Designer
The Challenge
SALES STRUGGLED TO COVER COSTS DUE TO A WEAK SOCIAL MEDIA PRESENCE, INSUFFICIENT CONTENT, AND LOW AUDIENCE ENGAGEMENT. ADDITIONALLY, THE DRIVE-IN CINEMA CONCEPT WAS UNFAMILIAR TO THE LOCAL AUDIENCE, CREATING A BARRIER TO ATTRACTING CUSTOMERS.
Promoting the timeless magic of drive-in cinema with a modern twist
Work Done
IDENTIFIED THE MOST PROFITABLE AND FEASIBLE TARGET AUDIENCE, DEVELOPED A COMPREHENSIVE SOCIAL MEDIA STRATEGY FROM THE GROUND UP, AND REDESIGNED MOVIE POSTERS AND DESIGNER POSTS FOR THE MOST VIABLE FILMS. SUCCESSFULLY WENT VIRAL WITH THE FIRST VIDEO, REACHING 200K+ VIEWS, AND MAINTAINED MOMENTUM. BY SHOWCASING CONTENT ALIGNED WITH AUDIENCE PREFERENCES, THIS APPROACH LED TO A 40% INCREASE IN SALES AND A 260% GROWTH IN ENGAGEMENT.
Designs
CREATING DESIGNS THAT BLEND THE NOSTALGIC FEEL OF DRIVE-IN CINEMAS WITH A MODERN TOUCH, ALL WRAPPED IN A RETROFUTURISTIC STYLE.
